Under Armour Founder Kevin Plank is set to return as CEO of the popular athletic wear company, replacing current CEO Stephanie Linnartz who is stepping down after just over a year in the role. Linnartz will be staying on as an advisor through the end of April, with Plank taking over as CEO on April 1.
Plank, who had previously served as CEO before handing over the reins to Linnartz, will also remain on the board but will be handing over the chair position to Mohamed El-Erian. Linnartz is being praised for strengthening the leadership team and focusing on consumer strategy during her tenure.
In a statement, Linnartz expressed pride in the progress made during her time as CEO, including strengthening the team and focusing on profitability. Under Armour expressed gratitude to Linnartz for her contributions and dedication to the company.
The news of Plank’s return comes as Under Armour continues to navigate a competitive market and consumer demands, with the company looking to build on the foundation laid by Linnartz. Plank’s experience and vision are expected to help lead the company into its next chapter of growth and success.
As Plank gears up to take over as CEO once again, the future of Under Armour looks promising with a renewed focus on innovation and consumer engagement. Stay tuned for more updates on this developing story.
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