Apple is reportedly in talks with Google for a groundbreaking partnership that could revolutionize AI features on iPhones. According to sources, Apple is looking to utilize Google’s Gemini AI model for upcoming iOS updates, potentially putting Google in a leading position in the AI field.
The partnership would not be the first collaboration between the two tech giants, as Google already provides the preferred search engine for Apple’s Safari browser on iPhones. Apple has also been in discussions with OpenAI to explore the use of GPT models for future features.
There is mounting pressure on Apple to keep up with competitors such as OpenAI, Microsoft, Anthropic, and Google in the AI space. In response, Apple CEO Tim Cook has hinted at the introduction of Gen-AI features “later this year”.
Recent job listings from Apple suggest that the company is developing tools powered by generative AI. While Apple may use its own AI models for certain features, it is considering partnering with an external provider for generative AI use cases.
Meanwhile, Google has faced challenges with its Gemini AI model, including historical inaccuracies in image creation. Despite setbacks, Google has shown its advantage in launching smartphone features, as seen with its partnership with Samsung to introduce Gemini-powered AI features on the Galaxy S24 series.
Both Apple and Google have been contacted for comment on the potential partnership, and further updates on this developing story will be provided. Stay tuned for the latest information on this exciting collaboration in the world of AI technology.
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