Tech giant Apple is on a quest to find its next groundbreaking product as it looks to maintain its dominance in the market and explore new sources of revenue. After scrapping plans for an electric vehicle, the company is now setting its sights on personal robotics.
Apple is delving into the realm of personal robotics, with the goal of creating a machine that can function autonomously without the need for human intervention. The company’s home devices group is spearheading the development of these robots, enlisting the help of engineers who worked on the abandoned EV project.
Initial projects include a mobile robot that can follow users around their homes and a table-top device that utilizes a robot to move a screen. However, Apple is grappling with the question of whether consumers would be willing to pay a premium for these innovative robots. Executives are still in talks about moving forward with these ventures.
Previously considering selling their electric vehicle for $100,000, a plan that could have led to a significant revenue boost, Apple is now shifting its focus to the Vision Pro and new home products. This includes a home hub device featuring a display akin to an iPad.
While the future of these robotic projects remains uncertain, Apple remains open to exploring other product categories that could bolster profits in the coming years. Keep an eye out for more updates from the tech giant as they continue to push the boundaries of innovation in the industry.
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